How It Works
Your sources in, your stories out
Fireside reads your company's real work — transcripts, PRs, updates — finds the moments worth sharing, and writes them in your voice for every channel.
Fireside reads your company's real work — transcripts, PRs, updates — finds the moments worth sharing, and writes them in your voice for every channel.
Point Fireside at the places where your work already lives. No special formatting, no templates — just the raw material your company produces every day.
Fireside doesn't summarise. It identifies the high-signal moments — what's actually worth talking about — and categorises each one by theme.
"...we reduced onboarding time from fourteen days to just under six. The team completely rearchitected the flow based on customer feedback from the Q2 cohort, and early retention numbers are already trending 22% above baseline..."
"We cut onboarding time by 57% — here's what changed"
"Our team rebuilt the entire onboarding flow from customer feedback"
"How a Q2 architecture overhaul is already lifting retention 22%"
Each story gets shaped for the right platform — format, tone, and length matched to where it's going. Same story, different voice for each audience.
Every company sounds different. Fireside learns your tone, your terminology, and your style — so outputs sound like you wrote them, not a chatbot.
Define your tone, values, and language preferences once. Every post follows them automatically.
Different voice for investors, customers, and team members — same underlying story.
Whether you generate once or a hundred times, the voice stays the same. No drift, no generic filler.
Fireside drafts. You decide what goes live. Every output is a starting point for your review.
Automated storytelling is genuinely new territory. Most organisations are still working out how to do it — but we've been here before.
The techniques behind Fireside were pioneered while scaling Simply Wall St's automated publishing to half a million posts per year — reaching 40 million monthly readers globally. This isn't a side project with a prompt. It's built on years of experience turning structured data into stories people actually read.
Today Fireside works with individual sources — a transcript, a set of PRs. The engine is built. What's expanding is what you can plug into it.
The vision: every source connected. Fireside weaves together evidence from multiple places to tell richer, more compelling stories that no single source could produce alone.
The engine is built. The sources are expanding.
Upload a transcript or connect a GitHub repo. Watch Fireside find the stories and write them in your voice.