Every post below was generated automatically from real development activity.
We're launching an early-stage customer program for our first six customers. Fireside is three months old, and we've applied for a government grant to support commercialization with these initial partners.
The program works differently than standard onboarding. We build necessary integrations and tailor the product to help each customer tell the specific stories they want. One early conversation already identified HubSpot as a valuable integration — exactly the kind of direct input that shapes development priorities.
This approach lets us validate product-market fit while ensuring early customers drive real value from day one. Six customers means six different use cases, six integration requirements, and six story engines that inform how we build for scale.
Source monitoring now runs every 10 minutes across all connected data sources. We rebuilt the polling system to check GitHub, Notion, and other connected sources continuously, digest new content as it appears, and generate scored drafts for Twitter, LinkedIn, and Slack within the same cycle.
Each monitoring pass identifies stories that match your brand positioning, scores them by interest and relevance, then produces channel-ready posts using your voice config. A single commit or document update becomes multiple draft posts across platforms before the next 10-minute cycle begins.
The setup wizard reads your website during onboarding to format voice matching automatically — brand positioning and target audience details are extracted directly from your site content rather than manual input.
We're building integrations based on what our first users request. Video, text, audio, and images — everything customers use becomes a source for post generation.
Grain sits at the top of the priority list. Customer call recordings with transcript JSON via their API flow directly into our story discovery pipeline. The same processing that works on uploaded PDFs now pulls from recorded conversations.
HubSpot integration follows close behind. When customer data, emails, and call notes consolidate in one platform, that single source feeds multiple content channels. One integration point, dozens of stories extracted automatically.
We rebuilt our homepage around a simple truth: your story either flows or it fragments.
The new narrative structure moves visitors through six distinct phases—Hero → Threat → Shield → Engine → Proof → Hearth. Each section builds toward the next. The Shield section reveals your competitive moats through interactive flip cards. The Engine section visualizes how internal knowledge transforms into publishable content across three phases: reads, discovers, surfaces.
Every interaction element—from discovery grids to channel tags—creates consistent engagement patterns. Mobile and desktop experiences maintain the same narrative momentum.
This isn't about prettier pages. It's about converting understanding into action. When someone grasps how their internal data becomes their storytelling advantage, they see why this can't be replicated by competitors using the same LLM tools.
Storytelling infrastructure requires story-driven interfaces. We're building both.
We shipped voice synthesis endpoints this week. Companies can now input their voice once and generate authentic content at scale.
The technical change: `/api/synthesize-voice` and `/api/generate-from-voice` endpoints that capture brand voice during onboarding, then apply it to any content generation.
The business impact: Your voice becomes programmatic. One setup creates consistent messaging across every post, every channel, every audience.
We also stripped attribution lines from all exported content. No more "Co-Authored-By" tags cluttering your posts or source text. Clean output that looks like it came from your team, because it did.
This moves us closer to the core premise: your internal knowledge becomes your competitive moat. While competitors train on public content, you're building from proprietary voice patterns and company-specific insights that can't be replicated.
Every conversation your team has can now become authentic content that sounds exactly like you.