Hey, I'm Sean, the founder of Fireside and originator of the company story engine concept. The idea is simple. In 2026, every company must be its own publisher, and it must broadcast at a greater scale than can be sustained by human hands alone.
Before Fireside, I started out in scaled content generation in 2018 at Simply Wall St, helping grow the business to 500k publications a year with an audience of 30 million unique monthly readers, leaving as Content Lead. Simply Wall St published in almost every market on the planet, covering around 40,000 companies. Fireside is our attempt to give every company its own always-on storytelling capability.
Articles by Sean
What Is a Company Story Engine?
A company story engine is always-on: an engine, not a tool. Its content is discovered, not invented.
How to Reduce LLM Hallucinations and Keep Writing Human
Sharing our learnings from generating thousands of articles and posts with LLMs.