Hey, I'm Sean, the founder of Fireside and originator of the company story engine concept. The idea is simple. In 2026, every company must be its own publisher, and it must broadcast at a greater scale than can be sustained by human hands alone.
I started out in scaled content generation in 2018 at Simply Wall St, helping grow the business to 500,000 publications a year with an audience of 30 million monthly readers, leaving as Content Lead. Simply Wall St published in almost every market on the planet, covering around 40,000 companies.
In 2026 I built a fully autonomous blog system for Stake: a catalogue of articles that refresh themselves, with hooks, Stake-branded charts, linking between articles, generated CTAs, compliance evals, internal editorial tooling and a supporting suite of AI skills, so that one person can manage a large content system.
Fireside is my attempt to give every company its own always-on storytelling capability.
Articles by Sean
How to Reduce LLM Hallucinations and Keep Writing Human
Sharing our learnings from generating thousands of articles and posts with LLMs.
What Is a Company Story Engine?
A company story engine is an always-on, agentic system that discovers newsworthy aspects about your company's product, customers, and work, and turns them into powerful storytelling.
How to Do AI Employee Recognition Without Sounding Fake
Worried it'll sound fake and low-effort? Not if you do it the right way.