Talk about your work more
The company story engine for teams who need to talk about it more. Fireside turns your calls, docs, PRs, and daily work into publish-ready posts.
Show up for customers, partners, talent, and LLMs
"We're doing so much interesting work, it's criminal how little we talk about it."
Your buyer is already asking an LLM about you.
Perplexity, ChatGPT, and Gemini look for granularity, expertise, authority. Grow your publishing surfaces and show up in search.
What are you doing that competitors can't copy?
Real outcomes
Everything you did this week to improve your offering.
In your customers' own words
The pain points you solve, described the way your customers describe them.
Demonstrated to the world
Surfaced for posts, team social shares, page feeds, video clips, inputs for AI user-generated content (UGC).
Fireside turns your work into stories.
Find what's worth sharing and create drafts for every channel - automatically.
An engine, not a tool
Fireside plugs into every part of your company – engineering, customer, product, leadership – and works automatically.
Identify what matters
Fireside doesn't summarise. It classifies your work by the amount of signal, determines which fit with your communication priorities, and frames them for publishing.
"...we reduced onboarding time from fourteen days to just under six. The team completely rearchitected the flow based on customer feedback from the Q2 cohort, and early retention numbers are already trending 22% above baseline..."
"We cut onboarding time by a third – here's what changed"
"Our team rebuilt the entire onboarding flow from customer feedback"
"How a Q2 architecture overhaul is already lifting retention 22%"
Generate for every channel
Each story gets shaped for the right platform – format, tone, and length matched to your organisation's priorities. Same story, different format for each audience.
The result: onboarding dropped from 14 days to under 9, and early activation is tracking above baseline. The lesson? Sometimes your customers already know what to build next. You just have to listen.
Keep it compliant, factual, and on-brand
Most AI writing tools have only a vague regard for the facts. Fireside is built the other way around. Claims trace back to direct quotes in your source material, and compliance, anti-hallucination, and anti-slop voice controls are built in by default. We help you set your brand tone and terminology, and the phrases you never want to see are blocked before they reach a draft.
"We're excited to announce a new feature! The platform leverages cutting-edge AI to deliver best-in-class results."
"The new flow cuts the median request from 4.2s to 380ms by removing two redundant database round-trips."
Don't vibe code your company narrative.
Talk about your work more.
Not more work – more impact from the work you're already doing.